In the past 2 years, Rinat Keinan has been a Co-Founder & Chief Product Officer at ArborKnot.

Rinat specializes in user-oriented psychological techniques and product strategies and holds 11 years of experience in senior roles for global leading companies such as Teva pharmaceutical & Unilever Israel. Rinat received high achievement awards for product launch & strategic success in various management positions. 

Prior to ArborKnot, Rinat worked for 5 years with startups and published two books that received world-class reviews: “Essential Read: The Pipeline Guide” in 2019 and “The Business Empowerment”, which reached #1 Bestseller in 3 categories on Amazon in July 2020. 

Rinat was chosen as one of three promising Israeli female entrepreneurs in a German magazine (femaleonezero), and her product method entered the entrepreneurship program at Zell IDC in 2020. 

Rinat holds an M.Des from Bezalel University of Art in industrial design, and a B.A in human resources from the University of Haifa, Israel. 

In 2018, Rinat published her first book and received a world-class review:  
"So often we hear about people who have great ideas but never actually turn them into reality - that's the difference between entrepreneurs and would-be business builders. Entrepreneurs find a way of turning ideas into viable businesses, but everyone needs help in the early days to get those ideas off the paper and into practical implementation. Rinat Keinan's book Pipeline guide is a really practical, example-driven resource that helps all those idea generators to turn them into reality."

In July 2020, Rinat published her second book, which received #1 Amazon bestseller in 3 categories during July 9-16. 

"In her new book, Rinat Keinan gives a different angle of passion, which allows the reader to achieve the impossible by a clean way of contemplation. This “how-to” book shows a way to flawlessly combine the practices, methods, and modules, and play with them in simple ways to perform innovatively and produce some “irrational” results. This is real innovation!"

"The book provides students of entrepreneurship and budding entrepreneurs with a practical framework for designing and analyzing their market research and validation process and best practices to manage common challenges facing new and disruptive businesses"

"Illuminating, methodical, practical. For me, a different and unique concept of transmitting information through the book"