HOW TO
INNOVATE
Based on the Amazon #1 Best-Seller Book:" Business Empowerment"
Doing your own market research on a regular basis is essential for keeping up with current market trends and maintaining a competitive edge.
How to innovate any idea
How to identify trends that can become "game-changers"
How to transform insights into more market possibilities
How to transform limitations into business opportunities
How to identify the most effective way to reach your user
This premium tool includes:
72 Pages | 7 Workshop Printables© | Include Success Stories
Success Story - 1#
We make decisions based on our experience and knowledge, and 90% of the time miss out on bigger opportunities!
For example, the founders of a brilliant product idea for indoor air purification were sure that the relevant market context for their planning purposes was the indoor air purifier market. Accordingly, they spent 3 years developing a business plan in the context of the needs of that air purifier market but completely failed to notice larger and more relevant new market opportunity for ‘smart home automation’ that was developing.
Option 1: Direct market: 20 players | $29B value size | +2% growth
Option 2: Non - direct market: 4 players | $130B value size | +17% growth
Completely different business possibilities in terms of competition, demand & business growth!
Success Story - 2#
One picture can be completely different by viewing it from a new perspective.
I worked with a group of photographers who had founded an innovative photo editing software business. Their product proposition was solely focused on the professional photography market, and they didn’t understand why it wasn’t a big success.
With a quick change of perspective, they gained new insights into potential trends and discovered an even better proposition for their product – with a 6 times bigger value opportunity.
Before you prioritize your day-to-day actions based on what you think is your product’s “best opportunity”, widen your perspective on potential markets and users – maybe you’ll find a deeper level of insight into your business proposition that will bring you an even better, magical result!
Find the tool that’s right for you.
This unique method received world-class reviews: “Essential Read: The Pipeline Guide” in 2019 and “The Business Empowerment”, which reached #1 Bestseller in 3 categories on Amazon in July 2020!
The online course was entered into the entrepreneurship program at Zell IDC & the method book gained more than +5,000 readers worldwide.
Print Book
For book lovers
$12
Printed - 72 Pages
7 Workshop Pages©
3 Success Stories Examples
Bundle
For Innovators
$27/mo
All- Accesss Techniques
68 Workshop Printables©
Personal Feedback
"Business Empowerment" Reviews
"In her new book, Rinat Keinan leverages her unique combination of experiences from the famous "Bezalel Academy of Art and Design" and from working with brilliant Israeli entrepreneurs.
This asset enabled her to design a unique approach and an eye-catching guide book that can contribute new angles and insights to so many innovators"
Eran Flumin, CEO, Strategic Moves
Research & Innovation based Planning & Funding of Strategic Moves for Growth and former CEO (Israel), Frost & Sullivan
"In her new book, Rinat Keinan gives a different angle of passion, which allows the reader to achieve the impossible by the clean way of contemplation. This “how-to” book shows a way to flawlessly combine the practices, methods, modules, and play with them in simple ways to perform innovatively and produce some “irrational” results. This is real innovation!"
Marianne Galperin, CEO
A Tsunami survivor, a lecturer and combines
Hi-tech, Science, and Miracles while consulting
to startups and entrepreneurs
"The book provides students of entrepreneurship and budding entrepreneurs a practical framework for designing and analyzing their market research and validation process and best practices to manage common challenges facing new and disruptive businesses"
Liat Aaronson, Active Chair
Zell Entrepreneurship Program, Adelson School of Entrepreneurship, IDC Herzliya.
"The new book "Business Empowerment",
by Rinat Keinan provides a clear and proven methodology for startups. The structure's stages, the many examples and tool kit is an empowering tool for startups, helping them to make it through the first stages, the ups and downs that entrepreneurship throws at them"
Carmit Oron Co-Founder & CEO
The ACT Hub - Leading Israel's food-tech & the WMN +250 women entrepreneurship.
"Illuminating, methodical, practical.
For me, a different and unique concept of transmitting information through a book"
Dr. Adam Reuter - Chairman of Hedgewiz. Author
Hedgewiz - the largest financial risk management company in Israel. Author. DBA degree in finance.
"Rinat has found a way for us to have a Mentor that makes me feel less alone with a finger reach. Lennon sail once:"U may say I'm a dreamer' but I'm not the only one... " Rinat's book helps me know that"
Sigal Geshuri - Founder, Mentor
Expert
The WWW - Global leading women community.
15 Years of experience mentoring Israel's leaders.
Simple and easy to follow guidelines
Exclusive great practice insights sharing
Exclusive successful stories for inspiration
Unique techniques to enrich knowledge
ABOUT ME
RINAT KEINAN
In the last 2 years, I was a Co-Founder & Chief Product Officer at Arborknot LTD.
I specialize in user-oriented psychological techniques and product strategies and have 11 years of experience in senior roles for global leading companies such as Teva pharmaceutical & Unilever Israel.
Before ArborKnot, I worked for 5 years with startups and published two books that received world-class reviews: “Essential Read: The Pipeline Guide” in 2019 and “The Business Empowerment”, which reached 1# Bestseller in 3 categories on Amazon in July 2020.
Appeared in
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