In the last 2 years, I was a Co-Founder & Chief Product Officer at Arborknot LTD. 

I specialize in user-oriented psychological techniques and product strategies and have 11 years of experience in senior roles for global leading companies such as Teva pharmaceutical & Unilever Israel. 

Before ArborKnot, I worked for 5 years with startups and published two books that received world-class reviews: “Essential Read: The Pipeline Guide” in 2019 and “The Business Empowerment”, which reached 1# Bestseller in 3 categories on Amazon in July 2020.