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THE PROBLEM

8# Difficulty for business success is knowing HOW & WHEN to influence the buyers


In the case of great marketing, the point is not to see how many customers can get to know the product, but rather how many products can get to know the customers in order to influence them.

In 2013 Netflix conducted a survey in 16 countries around the world and discovered that (a) 73% of their streaming viewers enjoyed sequential binge viewing (b) Most of their streaming viewers didn’t become addicted to the series in the first episode.

Netflix accordingly decided to distribute their original series all at once. All the new season’s chapters were available for immediate viewing. By doing that, Netflix influenced the consumption behavior and “helped” the viewers choose them over the alternative media.

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Great Tips

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Practice sharing - Netflix

In 2013 Netflix conducted a survey in 16 countries around the world and found that: 73% of the streaming viewers enjoy sequential Binge viewing and Most of the streaming viewers don’t become addicted to the series in the first episode. Netflix decided to distribute their original series all at once. All the new season's chapters were available for immediate viewing. By doing that, Netflix influenced the consumption behavior and “helped” the viewers choose them over the alternative media!

Example sharing - Moms

Be In the Right Place At the Right time!

Your business needs to be in the right place at the right time, for the potential customers to distinguish and want to purchase it. Some will call it, “The moment of truth”, and “The window of opportunity”.  

You want to communicate to new moms when they become moms. You want to communicate with experienced moms when they consult regarding baby problems.

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Proven Methodology

The proactive techniques are inspired by the decision-making process of the classic pipeline business model that can predict +60% success rate and also provide design thinking tools with visual, practical and quick results process which can increase creativity and explore more possibilities... 

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