Develop The Best Core Features-Fit

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THE PROBLEM

4# Difficulty for business success is developing the best 'FEATURES-FIT'!


20% of the features can provide 80% of the sales! And also, 20% of the features can harm 80% of the sales! 


For example, in 2007 Microsoft decided to launch a premium operating software named Vista, at an investment of $500 million. The public and media had high expectations of this launch, with the forecast that at least 50% of existing Microsoft users would choose to use it within two years. Microsoft was so sure that the new technology would motivate existing and new users to use the software that they simply didn’t think whether it was worth examine features fit. The launch moment came and there were not many users. In analyzing the software version failure, it was found that there were steps in the software that were not intuitive enough – even among Microsoft users.

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Practice sharing - Microsoft Vista software

In 2007 Microsoft decided to launch a premium operating software named Vista, at an investment of $500 million. The public and media had high expectations of this launch, with the forecast that at least 50% of existing Microsoft users would choose to use it within two years. Microsoft was so sure that the new technology would motivate existing and new users to use the software that they simply didn’t think whether it was worth examining all the product features before programming. The launch moment came and there were not many users. In analyzing the software version failure, it was found that there were steps in the software that were too complex to understand - even among Microsoft users.

Practice sharing - Airbnb Company

3 founders first established Airbnb in 2007.

What many don’t know is that before the business became a great success, the business started with just a few users in San Francisco, USA. The founders didn’t understand how a great idea could not rise in reality! They decided to interview “one time users”. After 3 months, they discovered complexity at some features which dropped dramatically the % usage and sales!

Today, of course, they have millions of users, thanks to examining each and every feature to maximum intuitive usage.

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